Let’s face it: The fashion market is saturated and noisy. Big conglomerates have made it difficult for independent designers to be seen and their brands to gain traction. Yes, you could wait to become an Instagram sensation, but that social platform really lends itself more to makeup companies and lower-priced brands. So if you’re looking to create a company that’s offering relevant, beautifully designed luxury-level product with slow, but steady long-term growth, how are you going to make that happen?
Because I’m an experienced fashion creative with a 360-degree view of the industry. Every day I’m looking at product, writing about trends, assimilating media information, talking to PR people all over the US and in Europe, and listening to business owners. It’s all part of my professional expertise, which includes a diverse skill set: I’m a stylist, editor, writer, merchandiser, and brand consultant. I love working one-on-one with designers and brands to guide them to a clear point of view on their product line, visual presentation and business strategy.
Regardless of whether your business is new or requires a reboot, my job as a consultant is to seek out opportunities to drive artistic and commercial growth. I’ll work with you to develop a business game plan, build brand identity and cultivate product assortments that have impact. Ultimately, my goal is to formulate an individualized business approach that drives financial results for your company while respecting your brand’s fashion DNA.