I’m an experienced creative with a 360o view of the fashion industry. As a multi-dimensional professional, my experiences have given me the skills to succeed as a stylist, editor and writer, as well as a luxury goods consultant for product development, pricing strategy and collection merchandising. My unique set of skills means I can assimilate fashion trend, retail and media information to guide brands to a clear point of view on their product line, visual presentation and business strategy.
Regardless of whether a business is new or requires a reboot, my job as a consultant is to seek out opportunities to drive artistic and commercial growth. That means working with designers and brands to analyze their business as a whole, from examining pricing strategies to rounding out a collection by building strong silhouettes and looks. It’s about deciding on a direction and setting the tone.
To me, distilling a brand down to its essence and helping to create a vision for it both aesthetically and strategically is the heart of a successful fashion business. Working with me means you’ll get an individualized business strategy that will bring your work to the highest-level possible.