Industry Issues: The Broken Runway Show Schedule

Vogue UK reported yesterday in an online post that CFDA President Diane von Furstenberg has hired a consulting firm to help "reboot" the NYFW shows. Finally. The system has been broken for a number of seasons now. In fact, the shows have become so out of sync with consumer needs and more and more of a circus for press, I haven't even attended them in years (give me a showroom appointment over a show any day; I want to see the clothing and accessories up close - not seated in the middle of five rows of people, where I can't even see half the outfit coming down the runway).

Although they're considering numerous ideas, the best one - I still think - is the one I discussed with Nicole Miller during an interview several years ago: Transform the FW and SS current show dates into showroom appointments for buyers and press (like me) who need a six-month advance presentation (for editorial planning purposes). Then hold the runway shows right before the collection ships, opening them up to the public, and seat bloggers, celebrities and other VIPs in the front row.

Maybe this strategy will even allow for delivery dates to be pushed back a bit to maximize sales; It's crazy that Fall 2015 sale broke at the beginning of November, when it was just starting to get cold (even in Denver!). It would allow a bigger window of shopping for the buy now-wear now customer, instead of continuing to teach them to just wait until sale to shop for the season.