In The Words Of: Tomas Maier on Advertising

It's always nice to hear designers acknowledge that many of the major fashion brands use the same photographers to shoot their advertising campaigns. It's one reason fashion ads have become so predictable over the last twenty or so years:

When I ask why he (Maier) began collaborating with artists and photographers for his advertising campaigns, he simply states: “Because I had the opportunity. I like photography, and there are a lot of different photographers that I like. I've looked at advertising, for 20 years, and everyone uses the same five people in this industry…” - Alexander Fury, Independent