I am a Fashion Director and Brand Consultant for those who realize that a beautiful aesthetic is not a business strategy. I solve the complex growth challenges that arise when a brand’s vision outpaces its foundation. My value is simple: I use a unique blend of creative authority and financial rigor to help you build a brand world that is as profitable as it is profound.

My journey began far beyond the editor's desk. I launched my career as a National Buyer and Merchandiser in New York, Milan, and Paris for iconic houses including Hermès, Dolce & Gabbana, Christian Dior, and Chanel. I was tasked with the high-stakes translation of runway vision into commercial reality—balancing the "dream" of the collection with the demands of the bottom line. This foundation allowed me to oversee and scale businesses with revenues spanning from $20M to $200M, mastering the art of product assortment, identifying market gaps, and developing product specifically for the U.S. consumer.

This commercial fluency was sharpened by my tenure as the Fashion Editor for the award-winning 5280 Magazine, as well as my work for numerous national and regional publications. This is where I mastered the art of visual storytelling—acting as a professional tastemaker and trend forecaster to shape market desire. I learned how to move past the noise to create imagery and narratives that define consumer attention.

This rare intersection of Merchant and Editor is my competitive edge. I move my clients past creative guesswork and into long-term, strategic authority. By pairing strategic positioning with financial insight and creative direction, I help founders build not just a label, but a brand with enduring cultural impact and long-term business success.