I help luxury and scaling labels move past creative guesswork to build powerful, profitable brand worlds.

As a Fashion Director and Brand Consultant, I work with founders who understand that a vision is only as strong as its foundation. I partner with labels whose creative momentum is moving faster than their commercial reality, ensuring that your brand’s narrative is always backed by a profitable product strategy. My value is simple: I combine an Editor’s eye with a Merchant’s mindset to ensure your cultural impact is matched by your commercial success.

I began my career in the fashion industry as a national buyer and merchandiser in New York City, Milan and Paris for luxury and designer houses including Hermès, Dolce & Gabbana, Christian Dior, and Chanel. My job was to protect the artistic vision and house DNA while hitting the numbers—balancing a collection’s point of view with the demands of the bottom line. I’ve overseen and scaled businesses with revenues ranging from $20M to $200M by refining product assortments, identifying market gaps, and developing product specifically for the U.S. consumer.

I brought this commercial edge to my work as Fashion Editor for the award-winning 5280 Magazine, as well as my work for numerous national and regional publications. Drawing on a background in literature, music, photography, and art history, I honed my approach to visual storytelling—acting as a professional curator and trend forecaster to translate cultural nuances into market desire. I learned how to create imagery and narratives that capture consumer attention and drive demand.

Blending the mind of a Merchant with the eye of an Editor is what sets my work apart. I help brands move past creative guesswork and into long-term growth. By balancing high-level creative direction with real-world financial insight, I help founders build not just a label, but a legacy with staying power.