In the luxury and beauty sectors, a brand’s power lives beyond the trend cycle. Yet many labels struggle to bridge the gap between creative intuition and market performance. I help founders and heritage brands move past creative guesswork to build powerful, profitable brand worlds.

As a Fashion Director and Brand Consultant, I work with leaders who understand that a vision is only as strong as its foundation. I partner with labels whose creative momentum is moving faster than their commercial reality, ensuring that a brand’s narrative is always backed by a profitable product strategy.

I forged my career as a national buyer and merchandiser in New York City, Milan and Paris for luxury and designer houses including Hermès, Dolce & Gabbana, Christian Dior, and Chanel. My role was to protect the artistic vision and house DNA while delivering on the bottom line—balancing a collection’s point of view with the demands of seasonal sales projections. I have overseen and scaled businesses with revenues ranging from $20M to $200M by refining product assortments, identifying market gaps, and developing product specifically for the U.S. consumer.

I brought this commercial edge to my work as Fashion Editor for the award-winning 5280 Magazine, as well as my work for numerous national and regional publications. Drawing on a professional and academic background in literature, music, photography, graphic design, and art history. I honed an approach to visual storytelling that translates cultural nuance into market desire. As a professional curator and trend forecaster, I learned to create imagery and narratives that resonate deeply with targeted audiences and drive genuine demand.

Blending the mind of a Merchant with the eye of an Editor is is the cornerstone of my practice and what sets my work apart. I help brands move past the 'trend cycle' to instill the structural and emotional foundations required for long-term cultural impact. By balancing high-level creative direction with real-world financial insight, I help founders build more than just a label—I help them build a legacy with staying power.

Selecting a consultant is about more than finding a stylist; it is about finding a partner who understands the friction between art and commerce. Success in today’s landscape requires a dual perspective—the Buyer’s lens for market discipline and the Editor’s eye for cultural resonance. I bring both to the table, ensuring your brand isn't just seen, but understood and sustained.