I craft compelling style narratives and establish unique fashion perspectives for iconic brands and acclaimed publications by combining my background in writing, art history, and visual art with my distinctive business insights, industry expertise, trend forecasting, and product curation abilities.

My extensive career in fashion started as a national buyer and merchandiser in New York City, Milan and Paris for luxury and designer houses including Hermès, Dolce & Gabbana, Christian Dior, and Chanel. In 2002, I left The Big Apple for the West Coast and made the unconventional leap (at the time) from merchandising to media.

In my current role as an editor, stylist, and brand consultant, I have seamlessly integrated my previous work experience, allowing me to fulfill the role of a professional tastemaker, fashion curator, trend spotter, product expert, and brand manager and strategist all in one.

In addition, I am thrilled to share that I have partnered with my sister, Jacqui Argyres, to offer brand strategy consulting services. Together, we provide a personalized journey that guides brands through the complex steps of the branding process. With our unique methodology, Jacqui and I work closely with our clients to develop a brand’s unique proposition and lasting value. To find out more about our practice, please click here.