Stewardship Over Status Quo.
I help labels build worlds, not just products.
My work lives where commerce meets editorial. As a former National Buyer, Luxury Merchandiser, and Fashion Editor, I offer brands a unique balance of analytical precision, product knowledge, and narrative instinct. My practice is designed for founders ready to move past creative guesswork. By anchoring your vision within a grounded commercial strategy, I deepen audience connection, build market desire, and drive lasting growth.
The Core Offerings
The Fractional Alliance | Fashion Direction & Brand Management
Built for labels requiring an embedded, long-term guardian. Operating as a fractional member of your leadership team, I provide continuous, director-level expertise. By bridging product architecture with creative direction, I ensure consistency across your brand world while safeguarding your heritage.
The Collaborative Practice | Brand Transformation & Narrative Redesign
Built for brands, leadership teams, and investors requiring high-level strategic intervention. This joint studio model with veteran strategist Jacqui Argyres combines dual perspectives for brands in need of a comprehensive redesign, as well as objective portfolio assessments for venture capital and private equity groups.
Ideal Alignment
My practice is designed for independent labels, legacy brands, and well-funded emerging founders navigating a critical evolution.
Selective Engagements • 5+ Years in Operation or Venture-Backed • $1M+ Revenue