5280 Digital Product Stories

& Curation

The Challenge: Capturing the Digital Consumer

While print allows for expansive storytelling, the challenge of digital curation is the need for immediate impact and immediate relevance. I was responsible for identifying and grouping fashion and beauty products into "shoppable" digital features that resonated with the daily needs and search habits of the online audience.

Pair of asymmetrical earrings with one side featuring blue and gold spike-like pendants and the other with silver and gold spike-like pendants, both hanging from gold-tone chains.

The Solution: Data-Informed Curation

I functioned as a "Merchant-Editor," selecting products that balanced aesthetic high-standards with market availability. By categorizing products into strategic "Roundups"—from seasonal beauty essentials to trend-specific fashion picks—I created a streamlined path to purchase. This required a deep understanding of digital consumer behavior: knowing how to present product information in a way that is scannable, authoritative, and highly convertible.

Green container of Peter Thomas Roth Green Relief therapeutic sleep cream with white label text, indicating it is a skin protectant with cannabis sativa seed oil, retinoid complex, topical melatonin, colloidal oatmeal, for nighttime use, 50ml or 1.7 fl oz.

The Result: Driving Digital Engagement

A consistent stream of high-performing digital content that served as a reliable resource for the regional consumer. These roundups demonstrated the ability to scale "Creative Authority" across digital platforms, proving that high-end curation can successfully drive mass-market engagement and growth.

A woman in an elegant white strapless wedding gown with lace detailing and off-the-shoulder sleeves standing outdoors on a city street at night, illuminated by a streetlamp.
A woman wearing a white dress with black embroidery, sitting in front of a textured white wall.
No image detected, only text about feminine romantic style clothing and a dress in a store.
A model walking on a pink floor against a peach wall, wearing a red embroidered dress and striped sandals.
Pair of Swarovski asymmetrical earrings with blue and clear gemstones, featuring long dangling chains in gold, silver, and blue tones.
Pair of lavender suede fringe sandals with ankle straps and white stitching on the sole, viewed from above.
A young woman with short brown hair wearing a white lace crocheted long-sleeve top and light blue high-waisted jeans, standing against a pink background.
Colorful boho-themed fabric makeup bag with pompom accents and tassels.
A woman wearing a cream-colored jacket with embroidered patterns on the sleeves and pockets, paired with a white t-shirt and blue jeans, standing against a light background.
Colorful handmade crochet mochila bag with intricate geometric patterns and tassel accents from Colombia.
A woman wearing a white, open-knit sweater styled with a large, blue, fringed cashmere triangle scarf, with a background of a plain white surface.
Woman wearing a colorful straw hat with pom-poms and a wide brim.
A woman in a white wedding gown standing on a city sidewalk at night, with multi-story brick buildings in the background.
Page of a magazine or article discussing bridal gown trends, featuring a section titled 'The Cold Shoulder' with details about a designer's dress style and shop information.
A woman walking the runway in a long, bright yellow gown with floral embroidery, a matching veil, and floral hair accessories.
A woman in a cream-colored wedding gown with a plunging neckline and spaghetti straps, standing against a plain gray background.
A woman wearing a white lace wedding gown, holding a bouquet, standing in front of a bench in an indoor setting.
White bridal veil with lace trim hanging on a hanger against a white brick wall.
Article titled '7 CBD and Hemp Skincare Products Worth Trying' by Georgia Alexia Benjou, published on May 9, 2019.
Glass bottle of Pause hemp oil with a dropper, two other bottles and a small container, with yellow flowers, on a white surface.
Text discussing cannabinoids, CBD, and hemp oil benefits for skin and wellness.
Packaging of CoSo Beauty Hemp Oil facial sheet mask with a white sheet mask placed in front of the package.
Text about CoSo's latest skincare mask made with hemp oil and coconut water, priced at $12 each or $45 for a pack of five, with a website link.
A mint green container of Cannabliss Organic Hemp Salve with a silver lid, featuring botanical illustrations and product information.
Text describing Aurora's organic hemp salve, its ingredients, benefits, price, and contact information.
Amber glass bottle of Vertly Relief Lotion with a white spray top, label indicates CBD infused with 150mg, containing arnica and magnesium, for muscle soothing.
A small amber glass dropper bottle labeled 'Pause Hemp Oil' in the foreground, with a larger black-lidded bottle behind it, and a white jar labeled 'Pause' to the right. There is a small cluster of yellow flowers on the left side.
A screenshot of an article discussing organic full spectrum hemp oil tinctures from Press Pause Project.
A white dropper bottle labeled 'Dram Beauty Drops' with a minimalist design, featuring an abstract illustration and mentions of CBD and 1500MG/3MG per drop, set against a beige background.
A green container of Peter Thomas Roth Green Releaf Therapeutic Sleep Cream with white text, describing the product as skin protectant with cannabis sativa seed oil, retinoid complex, top vitamin melatonin, colloidal oatmeal, and moisturizing ingredi
Screenshot of a review discussing Peter Thomas Roth's Green Releaf Therapeutic Sleep Cream, highlighting its benefits, ingredients, cost, and where to purchase.
Green and white container of Cannuka CBD calming eye balm with a bee logo on the label.
Text describing CBD Calming Eye Balm, its ingredients, benefits, price, purchase location, and contact information.
Package of CBD Essentials Salt Soak with green tea and cucumber scent, infused with premium CBD, designed to soothe skin and relieve aches.
This image is a screenshot of a text excerpt discussing the benefits of using CBD products in bath routines and provides a website link to cannaisseurbrands.com.