Hyde Park Jewelers

Holiday Magazine

Photography by Edwin Santos

The Challenge: Harmonizing High Fashion with Fine Jewelry 

I was commissioned by Hyde Park Jewelers to style their annual holiday marketing book. The challenge was to integrate seasonal high fashion looks with their most prestigious fine jewelry brands. The wardrobe needed to act as a "stage" for the jewelry—elevating the retailer’s brand DNA while ensuring the specific details of the stones and metals remained the focal point.

The Solution: Strategic Luxury Sourcing

For this campaign, I curated a selection of statement looks from leading global designers. I focused on textures and necklines that would naturally complement the retailer's key seasonal pieces. By selecting garments that mirrored the craftsmanship of the jewelry, I created a visual "Brand Alignment" that made the transition from the runway to the jeweler’s case feel seamless and aspirational.

The Result: An Elevated Brand Fantasy

A multi-page, high-fashion editorial that redefined the retailer’s holiday presentation. The final book successfully aligned Hyde Park with its most prestigious partners, reinforcing their position as a leading authority in the luxury market.

Screen Shot 2022-12-06 at 12.03.18 PM copy.jpg
Screen Shot 2022-12-06 at 12.03.26 PM copy.jpg
A woman is wearing a strapless pink textured dress, adorned with emerald jewelry including a necklace, rings, and earrings, with her hands on her hips and a neutral expression, standing in front of a background featuring white roses and classical arc
A woman with dark hair and blue eyes wearing a blue dress with jewelry and a large white flower in the background.
A woman wearing large diamond earrings, a diamond necklace, yellow and diamond bracelets, and a diamond ring. She has short dark hair and is dressed in an orange top, posing with her arms crossed against a gray background.
A mature woman with silver hair wears a yellow top and jewelry, including a large ring with a green stone and earrings with green stones. She has a confident expression and is posing with her hands near her face against a neutral background with deco
An elegant older woman with gray hair styled in a bun, wearing a bright pink dress with sheer cape-like sleeves, accessorized with gold jewelry, including a necklace, bracelet, and rings, standing against a gray background.
A mature woman with short gray hair wearing an off-shoulder red dress, diamond earrings, a diamond bracelet, and a necklace with blue stones. She has a confident expression and clasped hands.
A woman in a strapless yellow dress with jewelry, including a long necklace and earrings, sitting in front of a gray background with white fan-shaped decorations.
A woman wearing a pink dress with pleated sleeves, accessorized with gold jewelry including earrings, layered necklaces, a ring, and a bracelet. She has dark hair styled back and a neutral makeup look.
A woman with dark hair styled in a low bun wearing a bright yellow satin dress, large green gemstone ring, matching green and white earrings, and a sparkly bracelet. She touches her face with her right hand, with a neutral expression, against a gray