Editorial Market Direction
The Challenge: Consistent Regional Authority
As 5280’s Fashion Editor, I was responsible for the strategic execution of the monthly "Front-of-Book" fashion pages. The challenge was to maintain a constant editorial pace—identifying a new theme every thirty days that felt internationally relevant while exclusively featuring product from regional boutiques and luxury department stores.
The Solution: Curated Sourcing & Local Synergy
I acted as the bridge between the global trend cycle and the local market. Each month required a sophisticated coordination of "pulls" from a diverse range of independent retailers. By curating these disparate products into a singular, cohesive narrative—often accompanied by service-oriented sidebars—I ensured the magazine provided actionable fashion intelligence that felt approachable to the reader but remained elevated in its aesthetic.
The Result: An Engine for Local Growth
A consistent series of high-traffic editorial pages that served as a vital link between the Denver consumer and the local retail landscape. This work solidified the magazine’s position as a fashion authority and successfully aligned regional commerce with international industry standards.
