5280 Digital Product Stories
& Curation
The Challenge: Capturing the Digital Consumer
While print allows for expansive storytelling, the challenge of digital curation is the need for immediate impact and immediate relevance. I was responsible for identifying and grouping fashion and beauty products into "shoppable" digital features that resonated with the daily needs and search habits of the online audience.
The Solution: Data-Informed Curation
I functioned as a "Merchant-Editor," selecting products that balanced aesthetic high-standards with market availability. By categorizing products into strategic "Roundups"—from seasonal beauty essentials to trend-specific fashion picks—I created a streamlined path to purchase. This required a deep understanding of digital consumer behavior: knowing how to present product information in a way that is scannable, authoritative, and highly convertible.
The Result: Driving Digital Engagement
A consistent stream of high-performing digital content that served as a reliable resource for the regional consumer. These roundups demonstrated the ability to scale "Creative Authority" across digital platforms, proving that high-end curation can successfully drive mass-market engagement and growth.
