Catching the Editor’s Eye
Whether you are an emerging fashion designer, a beauty brand founder, or a curious observer of the industry, join us as we connect the dots between creativity and commerce.
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Episode 5: Erika Dalya Massaquoi & Melding Heritage and Silhouette
In a saturated fashion market, true differentiation comes from having a distinct point of view. Erika Dalya Massaquoi is the creative force behind The OULA Company and the ultimate definition of a creative polymath. In this episode, Erika discusses how her holistic understanding of culture and consumer behavior has shaped her brand’s signature blending of African wax print textiles with classic fashion silhouettes. We also discuss balancing business with wellness, and the challenges of scaling an independent brand.