The luxury meltdown shows no signs of letting up, but Hermès’ performance backed by strong brand fundamentals has it coming out on top.

Hype and halo can be useful marketing tools, but they only resonate when built on a strong brand foundation and solid product line.

To move past this luxury goods cycle of homogenous design, brands need to invest in innovation that aligns with their DNA and deepens their emotional ties to their clients.

Not all advice is good advice, which is why brand owners should be picky when listening to investor feedback.