With popular culture continuing to feel the same everywhere, brands need to up their cultural game to give customers something to get excited about.

The luxury meltdown shows no signs of letting up, but Hermès’ performance backed by strong brand fundamentals has it coming out on top.

How do brands stick with their values in a quickly changing and challenging political environment?

Not all advice is good advice, which is why brand owners should be picky when listening to investor feedback.

While Gucci taps into its strong heritage and begins to see its turnaround strategy take hold, Burberry continues to struggle.

Many fashion brands were struggling in 2023, and the year is ending in global political and economic uncertainty leaving everyone wondering what 2024 will have in store for us.

So, the concept of brands collaborating is nothing new. That said, when I work with clients and the topic of a brand collaboration comes up, I tend to notice three main issues.