Hype and halo can be useful marketing tools, but they only resonate when built on a strong brand foundation and solid product line.

Film directors with new creative projects, ghostly gowns as art, Etienne Russo on fashion shows, and Shintaro Yamamoto designs shoes for Rei Kawakubo.

The synergy between sports and fashion continues for Spring 2025 as designers reimagine iconic sport pieces as luxury wardrobe staples.

Designer brands are using old business tactics to reward loyal clients and get ahead in today’s competitive market.