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Branding Georgia Benjou Branding Georgia Benjou

Brand DNA Over Discourse

Luxury’s new mandate: stop chasing the 'everyone' and start serving the 'someone.' In 2026, the strongest luxury brands are those brave enough to own their DNA.

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Media Georgia Benjou Media Georgia Benjou

February News Roundup

Indie designer challenges, Kate Hawley’s costuming genius, the Loewe Craft Prize nominees, Hermès is going couture, and the return of the tactile and the human.

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Media Georgia Benjou Media Georgia Benjou

January News Roundup

Nina Christen’s viral shoes, Hermès x Karel Martens, a bipartisan win for the arts, Colleen Allen’s modern witchery, and the architectural orbit of Inesa Kovalova.

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Media Georgia Benjou Media Georgia Benjou

December News Roundup

From Giacometti’s rare Schiaparelli buttons to the truth about microplastics, here are the five stories you need to read, watch, and explore this January.

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Marketing Georgia Benjou Marketing Georgia Benjou

Free Marketing Advice

Social media is filled with fashion marketers offering up their own 'free' advice to independent and emerging brands, but is it actually helping? (Spoiler: Probably Not)

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Media Georgia Benjou Media Georgia Benjou

November News Roundup

I’m ending the year with a fashion-focused roundup of five stories from the past month that caught my eye, ranging from slow fashion to the surprising comeback of print.

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Media Georgia Benjou Media Georgia Benjou

October News Roundup

Raf Simons X Kvadrat, a new Frida Kahlo museum, Hiroshima and modern architecture, Ai Weiwei reflects on living in Germany, and Daniel Day-Lewis is back.

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Media Georgia Benjou Media Georgia Benjou

September News Roundup

Spend time with designer Ashlyn Park, Marie Antoinette’s downfall was too much fashion, Olivier Theyskens is back (again!), the “era of ‘keyword-ification,’” and who’s afraid of AI.

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